Tesco Lotus keeps the focus on fresh, even when delivering direct to homes. This new Tesco Lotus campaign communicates the retailer’s commitment to providing high-quality fresh food with fast delivering service. Because fresh is the heart of their business. Leo Burnett Thailand released this campaign to get attention, by showing a visual of the ocean containing many alive crabs, fish, and squids. All of them gathering on the right side and the ocean moving forwards in a very fast action. The campaign consists of 3 posters in stores and also on Tesco Lotus delivery vans servicing around Bangkok.
Chief Creative Officer:Sompat Trisadikun
Creative Director:Pum Ketruangroch.
Creative Group Head:Nares Lim
Art Directors:Nares Lim, Smach Chotitat.
Copywriters:Pum Ketruangroch., Bamee Sirikorn.