Snickers: Historically Bad Business

May 29, 2019Filed under Print and Confectionery, Snacks
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Throughout history a lot of mistakes have occurred, and most were committed before 1930; paradoxically, the date in which Snickers was created. Now, if we talk about mistakes in the business world, the lack is even more painful, since it involves loss of money.

Advertising Agency:BBDO, Santiago, Chile
Executive Creative Director:Samer Zeidan
Creative Director:German Quiroz
Art Directors:Flavio Cabezas, Camilo Marchant, Cristobal Acuña, Fabián Aguirre
Copywriters:Cristian Montegu, José Pablo Cardone
Illustrators:Sergio Duarte, DoArte Studio
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