Shazam: Inspires Real Life Superheroes in Brazil

May 02, 2019Filed under Integrated and Media, Publications

Shazam! The number 1 box office hit has inspired real life heroes in Brazil, using the film to raise
awareness and to about the adoption and sponsoring of at risk youths in Brazil

In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame and the life story of Shazam! to raise awareness and inform people about the adoption and sponsoring of youths?

Advertising Agency:JWT, Sao Paulo, Brazil
CCO:Ricardo John
EDC:Cassio Moron, Rodrigo Da Matta
Creative Director:Nicolas Romano
Art Director:Lara Roncatti
Copywriter:Heloísa Ribeiro
Photography:Regis Fernandez
Film Producer:Videocubo
Director:Davi Moori
Director Of Photography:Anderson Capuano
Executive Producer:Anninha Rodrigues
Executive Production Assistant:Fernanda Paller
Color Grading:Videocubo
Post Production:Videocubo
Head Of Production:Maisa Delgado
Digital Producers:Antonio Corral, Sérgio Costa
Operations Director:Thiago Segundo
Head Of Client Services:Felipe Giacon
Account Management:Ticiana Gomes, Mariana Nadler, Maiara Brinhole, Gabriela Mares
Head Of Media:Giovanna Venturelli
Media:Maria Fernanda Galetti, Kellvyn Rios, Nathalia Rapetti, Thuane Carvalho, Darlan Dezidério
Head Of Strategy:Stella Pirani
Planning:Daniela Ryfer, Rafael Basso
Pr:Andrea Assef, Vivian Zeni, Aline Rodrigues
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