Real Plaza: The wrong gift

May 25, 2019Filed under Promo, PR, Online and Retail Services

In Peru, 75% of the elderly adults feel abandoned by their families.  On Christmas, while others Malls made campaigns for children gifts,  in Real Plaza we created a campaign that promoted time with elderly adults: "The Wrong Gift", we convinced our clients to buy a wrong gift for their grandparents. For what? To return to the mall, change it and share more time together.

Advertising Agency:Fahrenheit DDB, Lima, Peru
Executive Creative Director:Ricardo Chadwick
General Creative Director:Sérgio Franco
Head Of Art:Luciano Leone
Art Director:Gonzalo Vera Tudela
Copywriter:Mauricio Loredo
General Account Director:Alberto Goachet
Account Director:Manuel Vergara
Account Supervisor:Vania Delgado
Production:Vane Díaz, Leyci Marquez
Planning:Renato Arauco
Production Company:Santiago
Director:Matias Gutierrez
Audio Company:Zumba
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