Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.