In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon" does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.
We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.
Executive Creative Director:Ricardo Chadwick
General Creative Director:Sérgio Franco
Head Of Art:Luciano Leone
Art Director:Rudy Camones
Agency Producer:Vane Díaz, Alexandra Barrio
Planners:Renato Arauco, Mario Benites, Diego Tamaki