Polla Chilena de Beneficencia Loto: You Won

May 06, 2019Filed under Outdoor, Print and Games, Toys
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Loto is a game of chance brand that until 2018 advertised all the banal and material things you could do and buy being a millionaire. As a follow up of the “You’re already rich” campaign, wich reminded the daily luxuries that life gives you, we continued this concept, but this time, we fixated on the date when we gained something valuable and unforgettable. Milestones related to important dates of each person. Like the birth of your child, a championship win of your favorite team or the date of your marriage.

Advertising Agency:Y&R Santiago, Chile
Executive Creative Director:Andres Diaz, Alvaro Becker, Francisco Cavada
Creative Director:Gonzalo Ferrada, Marco Calderón
Copywriter:Andres Diaz, Oscar Gonzalez
Art Director:Gonzalo Gallardo, Joaquín Toro, Marco Calderón
Retouch:Paz Arriagada
Account Supervisor:Nicolás Leal
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