After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea.
We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
Executive Creative Director:Ricardo Chadwick
General Creative Director:Sérgio Franco, Luciano Leone
Head Of Art:Luciano Leone
Art Director:Estuardo Salazar, Walter de la Cruz
Copywriter:Luis Castaneda, Renzo Airaldi, Victor Luna
General Account Director:Alberto Goachet
Account Director:Andrea Gomero
Acount Executive:Fiorela Gallardo, Andrea Pajares
Production:Vane Díaz, Leicy Marquez
Planning:Renato Arauco, Ricardo Rentería
Postproduction supervisor:Jorge Luis Áviles
Post Production:Orlando Huaranga
Director:Maria Teresa Benvenuto, Ricardo Chadwick
DoP:Sergio Franco Tosso