We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication.
Creating an endless quest for the eager mind thus delivering our message continuously.
Ecd:Ayse Bali, Emre Kaplan
Creative Director:Can Erdoğan
Creative Group Heads:Ahmet Ugurel, Asli Soylu
Copywriter:Berkin Dalgıç, Ceren Demir
Art Directors:Gizem Arlı, Selin Sürğit, Selin Yerli
Social Media Director:Guzin Yigit
Media Agencies:Vizeum, Hype