Medcare Hospitals & Medical Centres: Infectious Art

May 05, 2019Filed under Design, Online and Health, Beauty, Pharmaceutical
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Preventive medical communication has been the same for decades. Having slowly moved into a blind spot. With more fine art and design driven festivals and exhibitions being introduced every year, Dubai is quickly becoming the art and cultural hub of the region. We needed to grab the attention of an audience that cared more about art than their own health. So, we infiltrated some of the most popular art exhibitions in the city and added some of our own masterpieces that looked like the work of fine artists. But were actually created by deadly germs. Each piece spread awareness about the diseases caused and how to prevent them. Seeding an infectious idea that helps prevent infections.

Advertising Agency:The Classic Partnership, Dubai, United Arab Emirates
Executive Creative Director:Alok Gadkar
Group Head – Design:Mangesh Zemse
Creative Group Head- Copy:Anshuman Bhattacharya
Account Director:Tarek Chebaro
Art Directors:Mangesh Zemse, Vishal Vinekar
Head Of Production:Vitthal Deshmukh
Production Executive:Zohra Ameen
Floss Creatives:Ink Art Illustration
Artist:Victor Portella
Editor:Vishal Munge
Videographer:Crispin Kennedy, Action Films
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