Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.
Creative Director:Enrique Renta, Mauricio Cortés
Chief Executive Officer:Edgardo M Rivera
Chief Creative Officer:Enrique Renta
Art Director:Diana Hernandez
Copywriters:Patricia Perez, Leslie Robles