Library Laberinto: Between The Lines

May 29, 2019Filed under Print and Retail Services

Retail brands offer discounts to pretty much anyone. As a book shop, Librería Laberinto figured discounts should be offered to those who actually enjoy a good read, after all there’s nothing as rewarding as reading. Our campaign “Between The Lines” rewards only those who read the entire long format ad.

Advertising Agency:DDB Latina Puerto Rico
Creative Director:Enrique Renta, Mauricio Cortés
Chief Executive Officer:Edgardo M Rivera
Chief Creative Officer:Enrique Renta
Art Director:Diana Hernandez
Copywriters:Patricia Perez, Leslie Robles
Media:Martha Nieves
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