Jornal Metro: Captcha Against Fake News

May 25, 2019Filed under Online and Media, Publications
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Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology.

We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date.

"Press vehicles have not only the responsibility of combating fake news, but of intelligently using their biggest asset, which is credibility", says Cláudio Bianchini, Brazil’s Metro president. Zico Farina, Artplan’s creative director adds that “using technology is the best way to fight fake news. And being able to redesign a tool like captcha is a way to use the system at our favor.”

In order to use the tool, just access metrojornal.com.br e comment on any news.

 
Advertising Agency:Artplan, São Paulo, Brazil
Creation Management:Zico Farina, Marcos Abrucio
Creation:Ary Nogueira, Rafael Pascarella
Customer Relation Management:Luiz Villano
Production Management:Clariana Regiani
Rtvc:Karoline Justino e Patricia Oliva
Production:Bruno Werner
Customer Approval:Cláudio Bianchini e Luiz Rivoiro
Producer:Bossa Nova Films
Director of scene:Chico Gomes
Executive Producer:Eduardo Tibiriça e Sandra Othon
Assembly and Finish:Pluma, Sefora Rios (Versão português)
Production Coordination:Valquiria Pacheco
Customer Relation:Dani Harriz e Kiska Kaysel
Sound Production:Cabaret
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