Haagen Dazs: Beard Bibs

May 31, 2019Filed under Outdoor, Design and Confectionery, Snacks

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Editor:Prathyush Kumar
Account Executive:Maria Jabbour
Account Management:Darine El Kaissi
Agency Producer:Vitthal Deshmukh, Shankar Chidambram
Illustrator:Stefano Marra, Rajish Kappad, Siddhant Jumde, Ola Szmida, Charles A P, Tayfun Pekdemir
Marketing Director:Azfar Ul Islam, Sajjad Hussain
General Mills:Azfar Ul Islam, Sajjad Hussain
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