Fairtrade Belgium: 67 cents

May 04, 2019Filed under Integrated and Public Interest, NGO
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A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”

Advertising Agency:Darwin BBDO, Brussels, Belgium
Creative Director:Raf De Smet, Klaartje Galle
Art Director:Mathijs Bettens, Sebastiaan Dessaux
Copywriter:Bjorn Blockx
Graphic Design:François Radermecker
Strategic Planner:Kendy Smits
Account team:Eva Maes, Taraneh Ataï Kachoui
Production Company:Static Films
Producer:Patrick Schepers
Director:Jeroen Willekens
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