Energy Upgrade California: It All Adds Up

May 02, 2019Filed under Film and Electronics, Technology
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Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.”

Advertising Agency:DDB, San Francisco, USA
CCO:Ari Weiss
Ecd:Ben Wolan
Gcd:Mark Krajan
Acd:Aubrey Day
Art Director:Aubrey Day
Senior Copywriter:Boomer Cruz
Head Of Strategy:Sam Renbarger
Communications Strategist Director:Clemency BealeCollins
Senior Strategist:Helene Wel Huber
Group Account Director:Ty Kendig
Account Director:Lindsey Lucero
Account Supervisor:Amanda Fuller
Account Manager:Matthew Draughter
Head Of Production:Marla Ulrich
Business Manager:Tina Thorland
Producer:Sam Petersson
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