People either love or hate Cadillac designs. We aimed to communicate that design is not a democracy. Through a social media activation, we created the illusion of democracy by replicating social media tools to make it appear as though we are asking for the public’s opinion, when in fact, we sought approval from no one.
Creative Directors:Mo Alghossein, Jimmy Francis
Associate Creative Director:Rita Harbie
Art Director:Jessica Chaker
Project Manager:Chafic al Kowatly
Operations Director:Lara Safar
Strategy Director:Ashraf Mansour