Breeze Detergent: Less Screen Time

May 08, 2019Filed under Outdoor, Print and House, Garden, Pets

In Singapore, children spend about 5 hours a day online and in contrast, less than 30 minutes outdoors. To encourage parents to swap their children’s electronic devices for the outdoors, we presented a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it’s too late.

Advertising Agency:MullenLowe, Singapore
Executive Creative Director:Ang Sheng Jin, Daniel Kee
Head Of Art:Alex Tan
Senior Art Director:Neo Shiyi
Art Directors:Rachel Chong, Claudius Keng
Copywriter:Ernest Chin
Global Business Director:Shaifali Dayal
Account Director:Sean Lee
Account Manager:Soon Yong En
Senior Digital Planner:Gayle Lim
Photographer:Alvin Tan
Retoucher:Evan Lim
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