Axe: Axe You Masterclass

May 02, 2019Filed under Integrated and Health, Beauty
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Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men.

Advertising Agency:MullenLowe, Makati City, Philippines
Executive Creative Director:Abi Aquino
Creative Director:Roman Carlo Olivarez
Art Directors:Pearl Aquino, Bjay Gomez, Eden Sarmiento
Copywriters:Colleen Legaspi, Paulo Dela Rosa, Niño Gonzales
Managing Director:Alan Fontanilla
Business Unit Director:Kristine Verzo
Management Supervisor:Gerald Lim
Senior Account Manager:Irish Viado
Account managers:Reena Ko, Jonah Ambata
Planning Director:Viboy Palillo
Planner:Arneil Cariquitan
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