The risk is not to know.
HIV if dangerous if you don't know about it. The earlier the test is performed, the more chances to save one's life. We used metaphor to show that HIV is hidden in our everyday routine by showing burger with the circle saw blade — one has to be careful to detect it before harm is made.
Creative Group Head:Roman Davydyuk
Senior Art Directors:Lina Yakobchuk, Serhii Shakh
Art Director:Yaroslav Cherkunov
Digital Artist:Roman Davydyuk