Absolut: Civil Love

May 14, 2019Filed under Integrated and Alcoholic Drinks

In Lebanon, a Muslim and Christian cannot marry each other. In order to celebrate creativity for progressive change, this Absolut campaign brought inter-religious civil marriage the closest it has ever been to Lebanon. Only 12 miles off Lebanese shores is international waters where Lebanese marital law no longer applies. As a world-first the Civil Love boat set sail to marry inter-religious couples and celebrate unity & love in a country torn by Civil War.

Advertising Agency:Interesting Times, Beirut, Lebanon
Creative Director:Mo Alghossein, Jimmy Francis
Associate Creative Director:Rita Harbie
Art Director:Carl Kaed
Strategic Director:Ashraf Mansour
Account Manager:Sara Samad
Operations Director:Lara Safar
Web Developer:Ali Aladdine
Junior Account Executive:Farah Kabbani
Ceo:Wassim Bassil
Production:Fouad Abi Aad, Leon Terzian, Smarthub
Film Directors:Corine Shawi, Halim Sabbagh
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