YWCA Montreal Preventing Sexual Exploitation of Youth: Don't get bought off

April 27, 2019Filed under Online and Public Interest, NGO
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To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day.

Advertising Agency:DDB Montreal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Photographer: Jimmi Francoeur
AssistantPhotographer:Yanick Founier
Production House:Morrison Films
MUA:Amélie Bruneau-Longpré
Set Designer:Marie Christine Boivin-Fournier
Retoucher:Marie-Élaine Doiron
Font Foundry:Pangram Pangram
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Strategist:Hugo Martin-Bonneville
Pr:Miriam Valcin
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