World Vision: Different and Equal

April 08, 2019Filed under Print and Public Interest, NGO
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Equality of boys and girls from the first moment

Equality of boys and girls from the first training

Equality of boys and girls from the first grade

Equality of boys and girls from the first day

The aim of the campaign is to inform society about the equal rights of boys and girls during education, sports, daily life and even before their birth, by stopping sex-selective abortions.

The colors represent the genders, and they form Equality sign applied to different items symbolizing different situations in child life.

Advertising Agency:Publicis Armenia, Yerevan, Armenia
Creative Director:Vardan Saghyan
Art Director:Narek Gregoryan
Copywriter:Tehmine Hayrumyan
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