Special Olympics: The Same Blood


During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives.

The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy  as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father.    

Filmed by Catatonia and director Hari Sama, “The Same Blood” is a beautiful story with the powerful message that inspiration is universal when it comes to parents and children. 

Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
General Creative Director:Luís “madruga” Enríquez
Creative Director:Rodrigo Casas
Copywriting:Rodrigo Casas , Ulises Mejía
Art Director: Luis Madruga Enriquez
Agency Producer:Violeta López
Account Director:Maria Valentina Herrera
Branding & Communications Manager Special Olympics Latin America:Iael Bielorai
Production Company:Catatonia
Director:Hari Sama
Executive Producer:Manolo Cedillo
Line Producer:Humberto Cárdenas
Director Of Photography:Santiago Sanchez
Music:Vieja Récords  
First Assistant Director:Gaby Amione
Editor:Daniel Balleza
Sound Design:Gabriel Sosa, Lookas Audio
Color Correction:Kaza de Wong
Postproduction:Daniela Balcazar, Nancy Bravo
Casting:Rebeca Trejo, Cambiando Modelos
Locations:Humberto Cárdenas
Wardrobe:Viviana López
Makeup:Diana Diaz
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