ShineMSD: Instrument of Hope

April 19, 2019Filed under Film and Public Interest, NGO

he Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community.

Advertising Agency:Publicis, New York, USA
Chief Creative Officer:Andy Bird
Executive Creative Director:Matt Mckay
Creative Directors:Justin Via, Daniel Massih, Josh Horn
Associate Creative Director:Fábio Ozório
Copywriter:Chris Wilson
Art Director:Eduardo Gomes
Creative Director of Design:Patrik Bolecek
Designer:Halli Rosin, Elizabeth Kenney, Spencer Chan
Strategy Director:Emily Canan
Music Producer:Rachel Rauch
Executive Producer:Lauren Schneidmuller
Production:Lauren Schneidmuller
Director:Anna Fung
Program Management:Anna Fung
Senior Program Manager:Ron Jervis
Program Manager:James Cloughen
Senior Brand Logistics Manager:Rich Gladis
Platform Developer:Don Wang
Project Coordinator:Melanie Jarcaig
Director Of Technology:Carlos Batista
Quality Assurance Analyst:Nidhi Murthy
Interactive Developer:Don Bui
Experience Designer:Shannon Andeel
Account Supervisor:Ayesha Khara
Photographers:John Tyler Donathan, Tiago Chediak
Videographers:Dexter Brierley, Joe Fusco, Tom Van Scoyoc, David Dougherty
Editorial:Nice Pixels
Production Company:Nice Pixels
Editor:Marc Lagana, Kevin Curran
PostProduction Director:Elisa Gougoux
Producer:Kathryn Lemke, Maria Marmol

Audio Record & Mix:Nice Pixels
Sound Design:Nice Pixels
Pr:Janice Snook, Janice & Associates PR
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