Shakepeare Biochemical observation buoy: B.O.B. By Shakespeare


Dead Zones are oxygen depleted bodies of water created by the negligent dumping of waste.  

These Dead zones are destructive and costly, suffocating marine life and costing the US over $85 million in lost commercial fishing revenue.

Only by identifying and monitoring at-risk bodies of water, can we prevent and reverse dead zones--- saving ecosystems and economies alike.

B.O.B. is the first and only fishing bobber that identifies dead zones before they become dead zones.


Advertising School:Miami Ad School, Miami, USA
Creative Director:Jerrod New
Art Director: Andrea Baridon, Rebecca Friedman 
Copywriter:David Cabezas,  Aaron Geerts
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