Sandvik: The Smash-proof Guitar

April 14, 2019Filed under Film and Electronics, Technology
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Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.

Advertising Agency:Forsman & Bodenfors, Goteborg, Sweden
Account Supervisor:Greger Andersson
Account Manager:Åsa Pedersen
Creatives:Kim Cramer, Bjorn Engstrom, Stefan Thomson, Anton Eriksson, Viktor Eriksson
PRstrategist:Bjarne Darwall
Digitalstrategist:Peter Gaudiano, Malin Careborg
Designer:Ingrid Arnsand Jonsson, Jerry Wass
Planner:Daniel Sjöstrand
Technical Producer:Helena de Brun
Photo Credit:Patrik Olsson
Production Company:Bleck Film
Director:Marcus Svanberg
Producer:Robert Feniger, Natasha Chapman
Exec Producer:Josefin Kollberg
P.:Carl Nilsson, Jo Eken Torp, Andres E Sanchez
Editor:Johan Kjellberg
Colorist:Nicke Jacobsson
Online:Wille Rising
Service Production Miami:Green Tea Films
Sound:Fredrik Sundberg, Plop
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