National CMV Foundation: The CMVirus Pledge

April 23, 2019Filed under Print and Public Interest, NGO
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Awareness campaign aimed at getting CMVirus on the Recommended Uniform Screening Panel (RUSP). The RUSP is a list of disorders that the Secretary of the Department of Health and Human Services (HHS) recommends for states to screen as part of their state universal newborn screening (NBS) programs.

today, screening for
the no.1 cause of birth defects
isn’t standard practice
let’s all pledge to change that

today, screening for
the no.1 cause of birth defects
isn’t standard practice
Anyone else think it should be?

Advertising Agency:GSW, New York, USA
Creative Director:Nicholas Capanear
Evp:Nicholas Capanear, Michael Austin
Ecd:Nicholas Capanear, Michael Austin
Svp:Adam Hessel, Ted Mendelson
CD:Adam Hessel, Ted Mendelson
Art Director:Kein Ziemkiewicz
Vp:Kein Ziemkiewicz
Acd:Kein Ziemkiewicz
Copywriter:Ron Larson
Group Copy Supervisor:Ron Larson
Director Of Integrated Production:Jon Parkinson
Photographer:Ale Burset
Cgi:Gonzalo Arévalo Condemarín
Post Production:Gonzalo Arévalo Condemarín
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