In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.
“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.
The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
Advertising Agency:McCann, London, United Kingdom
ECD Beauty Team:Julien Calot
McCann Paris:Julien Calot, Riccardo Fregoso, Charlotte Franceries, Pierre-Jean Bernard, Muriel Lapeyre
Creative Director:Regan Warner
McCann London:Regan Warner, Chad Warner, Laurence Thomson, Rob Douba
Executive Creative Director:Rob Brown
McCann Worldgroup:Rob Brown, Carmen Bistrian
Integrated Creative Director:Chad Warner
President Creative:Riccardo Fregoso
Creative President Europe:Adrian Botan
Beauty Team President:Charlotte Franceries
Chief Creative Officer:Laurence Thomson, Rob Douba
McCann UK and CoPresident:Laurence Thomson, Rob Douba
Creative Excellence Manager Europe:Carmen Bistrian
Head Of Social Media:Pierre-Jean Bernard
Global Account Director:Muriel Lapeyre