Lives Not Knives: #DontBringMumFlowers

April 02, 2019Filed under Media and Public Interest, NGO

The Gate London collaborated with charity Lives Not Knives to create a disruptive tactical ad this Mother’s Day to discourage young people from carrying knives.

As the people who would miss them most, Mums ask for their children’s safety this Mother’s Day above all else. The message of “Don’t Bring Mum Flowers” was displayed in funeral flower wreaths on a hearse and driven around residential areas before visiting Parliament Square.

Lives Not Knives, founded by Eliza Rebeiro, is the charity working with young people to forge connections with prospective employers by developing their skills, providing emotional support and inspiring them to trade their knives for a better, more fulfilled life.

Advertising Agency:The Gate, London, United Kingdom
Creative Director:Beri Cheetham, Hugo Bone
Art Director:John Osborne, Martyn Goh, Rickie Marsden
Copywriter:Claire Phillips
Photographer:Tom Harrison, Rich Maciver
Producer:Georgina Best
Editor:Ollie Mills
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