The Lebanese Basketball Federation, with VMLY&R and nonprofit Jouzour Loubnan, aimed to raise awareness of the decline of cedar trees in Lebanon due to deforestation. Before a game between two of the country’s most popular teams (Champville vs Beirut), when the crowd expected to hear the Lebanese national anthem, the moments were used to highlight the issue. Instead of performing the Lebanese national anthem, it was replaced with the Austrian anthem and flag to call attention to the fact that without cedars, Lebanon loses its identity.
Creative Director:Fernando Miranda
Art Director:Bahaa Fakhereddine
Chief Creative Officer:Kalpesh Patankar
Producers:Toufic Traboulsi, Adriana Diab
Secretary General:Antoun Khalil