KFC: Chicken X-Rays

April 17, 2019Filed under Outdoor, Print and Food

Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity.

We started with a deep analysis of people’s main worries regarding food quality.

Advertising Agency:PS21, Madrid, Spain
Creative Director:Victor Blanco, Daya Muñoz, Myriam Gómez, Pablo Barrionuevo, Elena García
Art Director:Manu Rico, Marta Guardiet, Jose Luna
Copywriter:María Pulgar
Head of Growth:Beatriz Arce
Project Manager:Sergio Hernandez
Brand Producer:Ines Berazadi
Equipo De Cuentas:Arael Arias, Carla de Alfonso
Production:Lucas de la Rúa, Michel de Larroque
Studio:Pilar Guerrero, Javier Cirujeda, Pedro Marnez
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