Oversharing parents on social media are unknowingly contributing to pedophilia sites. It is estimated that half of the material on these sites is taken from their poorly secured accounts.
ScreenStop is an initiative from the World Childhood Foundation, partnered with Instagram to prevent predators from stealing pictures of children online.
ScreenStop uses age detection technology to identify pictures with children on Instagram, and protects them from getting screenshot. Stopping them from getting screenshot also stops them from them getting into the wrong hands. Ensuring that innocent childhood pictures are just that, innocent childhood pictures.
Advertising Agency:Miami Ad School, Hamburg, Germany
Art Director:Alexandra Erber, Amélie Lazure-Ratté, Mary Hampton Farr