Illinois Council Against Handgun Violence: Most Dangerous Street

April 18, 2019Filed under Media and Public Interest, NGO

More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence.

To inspire conversation and action, ICHV and FCB Chicago unveiled the “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.

Advertising Agency:Fcb Chicago, USA
Event Production:Unit9 LA, Strictly FX
Chief Creative Officer:Liz Taylor
WW Creative Partner:Fred Levron
Evp:Kim DeNapoli, Kerry Hill
Head Of Experiential:Kim DeNapoli
Associate Creative Director:Jack Miller
Copywriter:Jake Roland
Production:Kerry Hill, Lord + Thomas
Svp:John Bleeden
Executive Producer:John Bleeden, Dan Delaney, Rene Steinkellner
Producer:Domenic Caruso, Alex Bartczak
Vp:Zach Kieltyka
Management Director:Zach Kieltyka
Account Supervisor:Lauren Cartier, Daniel Kim
Account Director:Tara Reardon
Account Executive:Matt Bykowicz, Bianka Kristen, Lindsay Moore
Project Manager:David Eldred, Joey Orizczak, Kara Burghardt
Director:Michelle Oben, Ben Flaherty
Business Analyst:Michelle Oben, Carla Garcia
Technical Lead:Erik Christianson
Developer:Brendan White
Ep:Stump Mahoney
Director Of Music:Stump Mahoney
Line Producer:Noiemi Lobont
Director Of Photography:Bryce Drobny
Photographer:Steven Piper
Movi Operator:Myles Beeson
Editorial:Lord + Thomas
Editor:Nate Brav-McCabe
Visual Effects:Lord + Thomas
Color:Lord + Thomas
Colorist:Justin Orr + Caleb Hill
Motion Graphics:Mike Czerniuk
Audio:Lord + Thomas
Sound Designer and Mixer:Jason Ryan
Audio Assistant:Batsi Zesaguli
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