A captivity animals are prevented from perfoming most of the behaviors that are innate and vital to them, such as running, flying, climbing or being accompanied by other species.
For that reason we believe a animal is more real in a video than in a cage.
Executive Creative Director:Raimundo Undurraga
Creative Director:Gustavo Hernandez
Art Director:Jaime Bustamante, José Miguel Cartibarra
Copywriter:José Pedro Rodríguez