Eesti Haigekassa: What's Your Excuse?

April 09, 2019Filed under Print and Public Interest, NGO
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Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency:Optimist Creative, Tallinn, Estonia
Creative Director:Oliver Lomp
Project Manager:Kadri-Liis Nikopensius
Art Director:Bruno Palmik
Copywriter:Oliver Lomp
Photographer:Ken Oja
Additional Credits:Matz Topkin, Rein Pärn, Jakob Rosin
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