Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.
Creative Director:Oliver Lomp
Project Manager:Kadri-Liis Nikopensius
Art Director:Bruno Palmik
Additional Credits:Matz Topkin, Rein Pärn, Jakob Rosin