DEVK Consumer Insurance: The DEVK Selfiescarf

April 18, 2019Filed under Media, Outdoor, Promo, Design and Banking, Financial Services
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As a German insurance company and sponsor of 2nd division football club Cologne FC, we can’t live in a world where more and more fans would rather take selfies than support the players on the
pitch.
That’s why we took our campaign motto “We turn your problem  into our problem” by heart to develop an innovative fan product: The DEVK Selfiescarf. On the front side, a typical 140 cm
Cologne FC football scarf. On the back side, a built-in bluetooth button and a specially designed smartphone holder that fits all common phone models.

Advertising Agency:Grabarz & Partner, Hamburg, Germany
CCO:Ralf Heuel
Group Creative Director:Diana Sukopp
Creative Directors:Thomas Fritze, Stefan Geschke
Art Director:Sarah Fröhlich, Mariella Riedel
Copy: Dominique Nuszkowski,  Martin Gillen
Consultancy: Ulrike Mallien,  Julia Wilhelm,  Jana Quest Production
Moving Images: Michael Güntner,  Malte Bringsken
Film Production: 14 Frames GbR
Director: Kiefer Tauchmann
DoP: Jan-Hendrik Dreyer
Producer: Michael Meiters
Soundtrack: Studio Funk
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