Colgate Max White: 21 Forever


We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there’s something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.

Advertising Agency:Red Fuse Paris, France
Creative Chairman:Shen Guan Tan
Executive Creative Director:Manir Fadel
Head Of Art:Vitor Menezes
Art Director:Marta Tomás
Copywriter:David Dominguez
Photographer:Ale Burset
Art Digital:Diego Speroni
Lettering:Marta Tomás
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