Coca-Cola: Messes With Your Head With Visual Campaign

April 25, 2019Filed under Print and Non-alcoholic Drinks
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Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads.

Advertising Agency:DAVID the Agency, USA
Managing Director:Paulo Fogaça
Global COO:Paulo Fogaça
Executive Creative Director:Ricardo Casal, Juan Javier Peña Plaza
Associate Creative Director:Fernando Pellizzaro, Jean Zamprogno
Art Director:Andy Tamayo
Copywriter:Alex Allen
Creative Coordinator:Cristina Cornejo Ayala
Head of Global Production:Veronica Beach
Producer:Renata Neumann, Ricardo Ceballos
Director Of Strategy:Jon Carlaw
Senior Brand Planner:Matias Candia
Head Of Account Management:Carmen Rodriguez
Account Director:Stefane Rosa
Account Supervisor:Jenny Gobel
Account Executive:Nneoma Chukwueke
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