Burger King: The Whopper Detector

April 18, 2019Filed under Media, Promo, PR, Communication Services and Food
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Authenticity has been Burger King’s main ingredient for decades. But in the world of online dating where 15% of all profiles are fake, authenticity has become a lot harder to find.

Our solution? Burger King collaborates with Tinder to create The Whopper Detector. A feature that spots crap-filled profiles and sets them apart from the authentic ones. Ensuring that your Tinder matches are as authentic as your Whoppers.

Advertising Agency:Miami Ad School, Berlin, Germany
Advertising Agency:Miami Ad School, Hamburg, Germany
Art Director:Alexandra Erber, Amélie Lazure-Ratté, Mary Hampton Farr
Copywriter:Monse Solis
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