Authenticity has been Burger King’s main ingredient for decades. But in the world of online dating where 15% of all profiles are fake, authenticity has become a lot harder to find.
Our solution? Burger King collaborates with Tinder to create The Whopper Detector. A feature that spots crap-filled profiles and sets them apart from the authentic ones. Ensuring that your Tinder matches are as authentic as your Whoppers.
Advertising Agency:Miami Ad School, Hamburg, Germany
Art Director:Alexandra Erber, Amélie Lazure-Ratté, Mary Hampton Farr