Womanizer: Scream Your Own Name

March 20, 2019Filed under Outdoor and Retail Services
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While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.

Advertising Agency:The Garden, Toronto, Canada
Creative Director:Shane Ogilvie
Strategy Director:Shari Walczak
Art Director:Rob Dean
Copywriter:Rebecca Gillis
Project Cultivator:Sam Sabatini
Director of Visual Media:Jamie Morren
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