While Sex toy ads have historically been relegated to classifieds and other lower profile publications, The Garden is bringing them front and centre—alongside one of Canada’s busiest highways. A new billboard for WOW Tech Group’s sex toy brand ‘Womanizer’, with the provocative headline, “Scream your own name” has been standing tall along one of Toronto’s busiest highways, the QEW at the 427, for a record-breaking three weeks. Longer than any billboard of its kind in North America.
Creative Director:Shane Ogilvie
Strategy Director:Shari Walczak
Art Director:Rob Dean
Project Cultivator:Sam Sabatini
Director of Visual Media:Jamie Morren