Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide.
Chief Creative Officer:Ilkay Gurpinar
Creative Director:Arkın Kahyaoğlu
Art Director:Mehmet Metin, Önder Dündar
Copywriter:Ufuk Işık, Vehbi Bozdağ, Halil Gökhan Tuna