Sofía Ltda. Pork : ¡Eat Forrest, eat!

March 20, 2019Filed under Film, Online and Food
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In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach o too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again.

Advertising Agency:Athos, Santa Cruz, Bolivia
Creative General Director:Ferju Cuevas
Creative Director:Matías Galarza
Art Directors:Maru Carvallo, Diana Ramírez
Copywriter:Ferju Cuevas
Account Management:Siboney Montero
Production:Cabruja Films
Director:Cris Trebotic
Executive Producer:José Luis Cabruja
Productor:Mónica Soliz
Photographer:Ytalo Cabruja
Aditional credits:Piter Antolin
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