Last 20th of March Renault celebrated the international day of Happiness by launching the FeliZiudad campaign. A campaign that aims to amplify all citizens urban sustainability, mobility, cultural and social activities in order to improve urban quality of life.
These first 5 OOH's are part of the launch of a big integrated campaign that promotes the use of Renault's 100% electric vehicles that have an effective way of achieving a better air quality, as well as achieving urban noise reductions. All citizens and Renault activities can be found in feliziudad.es.
CD:Quito Leal, Juliana Paracencio
Art Director:Michelle de Los Frailes, Ivan Monteiro, Albert Botelho
Art Buyer:Cristian Coca
Accounts:Lara Diez, Luís Gago Morillo, Lourdes Muñoz