Netflix: Don't Watch Netflix

March 13, 2019Filed under Outdoor, Online and Media, Publications

In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
CCO:Martin Mercado
Ecd:Diego Tuya, Dario Rial, Nicolas Massimino, Nicolás Ochoa
Art Director:Valentina Diaz Salama, Paula Incocciati
Copywriter:Denis Vivoda
Agency Producer:Agustín Borgognoni
Account Director:Angeles Fernandez.
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