In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
Ecd:Diego Tuya, Dario Rial, Nicolas Massimino, Nicolás Ochoa
Art Director:Valentina Diaz Salama, Paula Incocciati
Agency Producer:Agustín Borgognoni
Account Director:Angeles Fernandez.