La Caja: Billboards That Saves Lives

March 07, 2019Filed under Outdoor and Banking, Financial Services

We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.

Advertising Agency:TBWA\Buenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Joaco Camicha, Magui Peralta
Copywriter:Pablo Bugueiro Bertier
Account Director:Loreley Fuganti
Strategic Planning:Emilia Araujo
Production House:Primo, Buenos Aires
Executive Production:Caro Cordini
Producer:German Lentini
Photography Director:Marcos Hastrup
Post Producers:Seba Lopez, Majo Villalba
Editor:Manuel Salomón
Costume:Marina Claypole
Color:Ale Lescano
Post Production:Pickle House
Music:Noroeste Música
Clients:Ivan Ferrando, Patricio Lars Hellstrom, Cristian Alonso
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