We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.
Advertising Agency:TBWA\Buenos Aires, Argentina
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Joaco Camicha, Magui Peralta
Copywriter:Pablo Bugueiro Bertier
Account Director:Loreley Fuganti
Strategic Planning:Emilia Araujo
Production House:Primo, Buenos Aires
Direction:Clan
Executive Production:Caro Cordini
Producer:German Lentini
Photography Director:Marcos Hastrup
Post Producers:Seba Lopez, Majo Villalba
Editor:Manuel Salomón
Costume:Marina Claypole
Sound:Papamusic
Color:Ale Lescano
Post Production:Pickle House
Music:Noroeste Música
Clients:Ivan Ferrando, Patricio Lars Hellstrom, Cristian Alonso
Chief Creative Officer:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Joaco Camicha, Magui Peralta
Copywriter:Pablo Bugueiro Bertier
Account Director:Loreley Fuganti
Strategic Planning:Emilia Araujo
Production House:Primo, Buenos Aires
Direction:Clan
Executive Production:Caro Cordini
Producer:German Lentini
Photography Director:Marcos Hastrup
Post Producers:Seba Lopez, Majo Villalba
Editor:Manuel Salomón
Costume:Marina Claypole
Sound:Papamusic
Color:Ale Lescano
Post Production:Pickle House
Music:Noroeste Música
Clients:Ivan Ferrando, Patricio Lars Hellstrom, Cristian Alonso
