IGT Colombia Baloto: Lucky Numbers

March 21, 2019Filed under Print and Recreation, Leisure, Sports

Dudes, recently we launched a great graphic work for biggest lottery brand in Colombia, Baloto®.

In Sancho BBDO, Bogotá, we realized that every day we see many numbers, sometimes they even repeat, but most of the time it's easy to let them go unnoticed. With this campaign, we want to show people that the numbers that can make you a millionaire are everywhere, on the street, on public transport, in the market, at drinks with friends, on your smartphone, at home, or even in a body tattoo. We want to invite people to convert those numbers, in their "lucky" numbers playing Baloto® with the concept: Your lucky numbers are anywhere. Play them.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Chief Creative Officer:Hugo Corredor, Giovanni Martínez
Executive Creative Director:Daniel álvarez
Creative Director:Fabián López 'Chompi', Juan David Pardo
Art Director:Juan David Pardo, Tatiana Serpa, Sebastián Hernández, Diana Urdaneta
Copywriter:Camilo Torres Ángel, Kyara Ortega
Retouch:Juan David Pardo, Tatiana Serpa, Sebastián Hernández
Executive Account Director:Javier Jiménez
Account Director:Carolina Mejía
Account Manager:Carolina Bonilla
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