IAD: Avoid The Worst With IAD

March 04, 2019Filed under Film and Banking, Financial Services

Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers.

Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers.

A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com).

Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams.

After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage.

Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment.

But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available.

For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA.

Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Creative Directors:Gilles Fichteberg, Jean-Francois Sacco
Copywriter:Hélène Boudin
Art Director:Nazgol Athari-Nejad
Consulting Director:Virginie Matias
Account managers:Camille Hemet, Anne Grouios
Strategic Planner:François Peretti
Tv Producer:Thomas Laurent
Assistant TV Producer:Cerise Podetti
Pr:Mélanie Colléou
Image Production:Wanda
Director:Victor Saint-Macary
Production Director:Dorothée Hernandez
Producers:Perrine Schwartz, Antoine Bagot
Sound Studio:Schmooze
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