güd: Rescue Dogz

March 19, 2019Filed under Online and Pets
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Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads.

Advertising Agency:JWT, Sao Paulo, Brazil
Chief Executive Officer:Ricardo John
Chief Creative Officer:Ricardo John
Executive Creatie Directors:Rodrigo Da Matta, Cassio Moron
Art Director:Mica Moran
Copywriter:Rafael Miessi
Illustrator:Alex Marks, Dandara Hahn, Mica Moran
Photographer:Regis Fernandez
Motion Graphics:Marcus Prado
NGO credits:Claudia Demarchi, Clube dos Vira-Latas
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