Canadian National Film Board: Draw Me A Penis

March 06, 2019Filed under Film and Public Interest, NGO
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On March 4, to celebrate International Women’s Day on March 8, the National Film Board of Canada (NFB), in collaboration with the Université du Québec à Montréal (UQAM), is launching Clit-me (nfb.ca/clitme), a five-minute mobile interactive game that takes a light-hearted and open approach to female sexual satisfaction. The experience aims to explode a number of myths about women’s pleasure by giving users the opportunity to try out different motion “techniques” on their smartphones in an attempt to find out what makes their clitoris avatar happy. Clit-me is the brainchild of the second cohort of the Jeunes pousses interactive school, an internship that brings together eight participants from various UQAM programs (including journalism, interactive media and graphic design) to develop a new project at the NFB’s Digital Studio.

Advertising Agency:Rethink, Canada
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