Boi & Cia Special: Celebrate in a different way

March 28, 2019Filed under Print and Other
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We're used to being bombarded by the Christmas traditions every time the end of the year arrives. The same decor, the same gifts
and the same menu. This tires, but Boi & Cia Special invites you to break the routine and celebrate in a different way.
Advertising campaign created by Hokma Comunicação, Brazil for Boi & Cia Special.
 
Headline and copy text (Print 1): Even Simone's song will be left out of the playlist.
Every year end you live by traditions. All the streets with the same decoration. Distant relatives who always give you the same gift.
The turkey accompanied by rice with raisins that nobody can take any more. But we know you're tired of the routine. And nothing better to break
the routine than a barbecue with the whole family.
 
Headline and copy text (Print 2): Don't be surprised if you watch the TV on the Christmas and don't see Roberto Carlos.
Every year end you live by traditions. All the streets with the same decoration. Distant relatives who always give you the same gift.
The turkey accompanied by rice with raisins that nobody can take any more. But we know you're tired of the routine.
And nothing better to break the routine than a barbecue with the whole family.
 
Copy Text (Film 1): Every year end you live by traditions. All the streets with the same decoration. Distant relatives who always give you the same gift.
The turkey accompanied by rice with raisins that nobody can take any more. But we know you're tired of the routine. And nothing better to break
the routine than a barbecue with the whole family. Celebrate the Christmas in a different way. Come to the B&C's Christmas.
Advertising Agency:Hokma Comunicação, Fortaleza, Brazil
Creative Director: Diego Medeiros
Art Director: Hérick Carneiro
Copywriter: Marcos Felipe
Motion Graphics: Charles Santos
Art Assistant:Bruna Jinkings
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